It’s fundamental that you know who you’re targeting, so you can have a successful ad campaign. You can determine the start and end date, as well as the time of day you want your ad to run. While you’re in this step, you can also choose the duration of your campaign.
So, by using both budgets, you’ll maximize your ad performance and budget. This strategy helps you get exposure throughout the promotion and encourage people to come in at different points during the sale week. Now, people will only see your ad on the first day instead of throughout the week.īy setting the daily budget, you enable your ad to show throughout the week. Because you didn’t set a daily budget, you spent your lifetime budget in one day. You launch a Facebook ad campaign to drive people into your store. Imagine that you’re running a weeklong sale at your boutique. The lifetime budget helps you determine how much you want to spend on your campaign throughout, while the daily budget ensures you don’t exhaust your lifetime budget all at once. To have an effective campaign, you’ll want to use both types of budgeting.
Lifetime budget: Your lifetime budget is how much you’re willing to spend for the duration of your campaign.Once you reach that budget, your campaign stops running until the next day. Daily budget: With this option, you set a budget for your campaigns each day.With Facebook, you can set two types of budgets: You need to know how much you’re going to spend on your ad campaigns before launching them. The next step in this Facebook Ad Manager tutorial is to determine your budget. Once you choose your ad objective, it’s time for the next step in this Facebook Ad Manager tutorial: Selecting your audience. On the other hand, if you want people to visit your site, the “Traffic” objective is the best fit. So, for example, if you’re launching a campaign in hopes of getting people to visit your brick-and-mortar location, the “Store Traffic” objective would be best suited for your campaign. Facebook offers numerous objectives in each category: Awareness Your ad objective will fall under one of the three categories:ĭecide what you want to achieve with your ads.ĭo you want people to discover your business and get familiar with your brand or see your products and purchase them? Your goal will determine which objective category works best for you. Your ad objective is what you’re focusing on with your ad campaign. The default is Auction, but you can also pick Reach and Frequency. The first step to setting up a Facebook ad is to choose your buying type and your ad objective.
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So, next in this Facebook Ad Manager tutorial, let’s look at how to create an ad: 1. Now that you’ve taken time to set up Facebook ads manager and get familiar with it, it’s time to create your first campaign. Monitor your campaign performance and metricsįacebook Ad Manager tutorial: How to create an ad.You can browse your dashboard to see how you can: Comb through the dashboard and get comfortable with all the functionality you’ll have through your account. Once you have your account set up, you’ll want to take time to get familiar with your new account. Under People and Assets, click on Ad AccountsĪfter taking these steps, you can start to manage ads on Facebook! 2.You can follow these steps to set up Facebook Ads Manager: Once you have your Business Manager account set up, you’ll want to set up advertising through your account. Select the primary Facebook page for your account.Enter your business’s name, your name, and email address.To set up this account, follow these steps: This account enables you to access pages, ads, and more. To get started with Facebook Ads Manager, you need to create your Business Manager account. Here are two critical steps you’ll want to take before you launch your first campaign: 1. Want to learn how you can improve marketing on social media and beyond? Join 200,000+ savvy marketers by subscribing to our email newsletter! Facebook Ad Manager tutorial: How to use Facebook Ads Managerīefore you launch your Facebook ads campaign, you need to get to know Facebook Ads Manager. In this post, we’ll provide you with a Facebook Ad Manager tutorial that covers: So, what’s holding you back from launching a campaign? If it’s Facebook Ads Manager, you’re in luck! If you’re not part of the over 7 million advertisers on Facebook’s platform, you’re missing a prime opportunity to reach and engage your audience.
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